Established Sports Division in 1992 with the goal of pure Japanese ski boots that can compete with leading overseas brands from planning, design, development to manufacturing and sales. High-quality, high-performance Japanese ski boots that can be used at the top of the world and win the World Cup and the Olympics. Instead of competing for market share in terms of sales volume, we started with the aim of creating high added value and creating a brand image by developing high-performance ski boots targeting advanced skiers.
In 2002, the 10th anniversary of REXXAM ski boots debut, the first FIS Alpine Ski World Cup victory by Austrian female ski racer Nicole Hosp. Austrian male ski racer Reiner Schönfelder won 3rd place in the opening race of the FIS Alpine Ski World Cup in the 2005-2006 season. At the 2006 Torino Winter Olympics, he won 2 bronze medals in the slalom ski and the combination ski. In the 2007-2008 season, Aiko Uemura won the overall championship crystal trophy at the Freestyle Skiing and Mogul World Cup.
In addition, REXXAM ski boots pursue the latest performance in line with advances in ski technology. We are not only able to slide faster, more accurately and more beautifully, but also continue to evolve with the “Performance comes first” aiming to develop “human-friendly” ski boots that reduce the burden on the body.
Rexxam Co., Ltd. is a creative group that develops a number of advanced technologies across various fields. Various technologies such as computers, mechatronics, optics, ultrasonic waves, X-rays, biotechnology, and communication technologies are gathered around microelectronics technology. Medical electronics products, board visual inspection equipment, and healthy home life products are being born one after another.
The main production plant is a green park factory, inspired by the American Silicon Valley. Furthermore, along with the global business, we have constructed factories one after another in various parts of China, the Czech Republic and Thailand, aiming for the optimal production area. A worldwide supply system has been established.
For details, please refer to the website of Rexxam Co., Ltd.
The naming of Rexam ski boots was born from the synthesis of REX and MAX.
With the highest performance as ski boots (MAX), it means to aim for the king of ski boots (REX).